From the Miami Herald:
Carnival subsidiary Costa Cruises faced outrage Monday over a purported offer by the Italian cruise line to give survivors of the deadly Concordia capsizing 30 percent off their next voyage with the embattled company.
It’s unclear if the offer was actually floated, but the global fall-out marked the most bruising day for Costa since the Jan. 13 accident blamed for at least 15 deaths.
Costa briefly refuted the stories, then retracted the denial — the latest flashpoint in a public-relations response that has both Costa and Carnival’s Doral headquarters under fire.
The issue isn't the size of the discount. Survivors would be no less outraged if Costa had offered "free cruises for life." Outraged stakeholders are not interested in negotiating a settlement or cutting a deal. What they want is revenge. What they want is atonement. What they want is blood. You have to calm the outrage first; only then can you attempt to bargain with the aggrieved.
