From Peter's website, petersandman.com:
Maura O'Malley of Intellectual Property Magazine asked if she could interview me for an article on “management of reputations online” – particularly on how the rise of social media had affected the way companies manage (or should manage) reputational crises. In the 40-minute telephone interview that resulted, I argued that it has always been a mistake for companies to ignore, patronize, or attack their critics instead of being responsive. The growth of social media has made this mistake much more obvious and much more damaging, I said; even the most recalcitrant companies are beginning to learn the lesson. We also talked about the role of lawyers (the magazine’s main audience) in reputational controversies, plus some other topics. I don’t know when the article will run or what use Maura will make of my comments, but here’s the interview for those who want to listen.
- Click here to start: http://www.psandman.com/media/OMalley2-11.mp3
