"The Management of Corporate Controversy" is based on two ideas.
One is for corporate executives: Controversy kills.
It destroys companies. It wrecks careers. It slows sales. It closes plants. It stops construction. It drives down stock prices. It repels lenders and investors. It demoralizes employees. That’s just a sample of the damage that results when executives fail to
manage corporate controversy.
My premise is that it is the responsibility of executives to manage controversy with the same vigor that they manage emergencies and litigation. And that they should have someone on their team who knows as much about managing controversies as lawyers know about managing litigation.
The second idea is for the public relations professional. You are the one who should sit at the CEO's elbow anytime a controversy threatens your company.
Are you shooed away from The Table when the executives gather to talk during a crisis? Then read my book. It lays out the strategy that will earn you a seat at the Table.
