View more presentations from Rusty Cawley.

A new survey asked 1,001 Americans, "Is it important for a company to be socially responsible?" More than half of those surveyed didn't understand the question. What does that mean for the corporate CEO?

• Download CSR survey

Related articles by Peter M. Sandman:

• "Selling Safety: Business Case or Values Case"

• "Giving Away the Credit: Managing Risk Controversies by Claiming You're Responsive (though maybe not responsible)"